Celeste Resort in Huatulco, Mexico asked us to do a complete branding package for them to sell their resort / real estate condominiums in southern Mexico. McHuge Creative and Ground Zero teamed up on this one! We visited the grounds for the development, took lots of photos and discussed their vision for the property. The work below is the brand/vision between Ground Zero & Partners and the team of owners, marketing folks, and sales people on the ground at Celeste in Hautulco Mexico.
The clients had a definite opinion on having some kind of "Aztec sun" shape in the logo done in a metal/copper/rustic form. The area around the resort was rich in ancient Mexican Aztec culture. After many design experiments and options as we concepted, we ended up with a mark that represented what we all felt was right for the area and the resort.
Initial Website Development:
The website was an HTML and SEO friendly site with a band of "Flash" programing across the top to swap out many beautiful images of the area and things to do there. This was to be the quick site to get up for customers to be able to get excited about the new development in Celeste.
Vision Brochure Development:
A "Vision Brochure" was created and sent to qualified leads and prospects to get them interested and talking to the sales people in Mexico. This described the site as well as gave info about owning in Mexico.
Magazine Publication Advertising:
A few different single page ads and double page ads were created for high-end travel magazines to get the word out for Celeste as well.
Airport Posters & Signage:
Lighted signs in the airport and printed posters were also created as part of the campaign. All had similar message and feel to the advertising and outdoor pieces.
The look and feel of the campaign continued with the out door advertising and directional signage from the airport to the property.
Store Front "Cover Up and Reveal" Signage:
As the client was getting the offices prepared in downtown Hautulco, we needed some signage that would interest folks driving/walking by but also "hide" what what happening behind. This signage had a torn paper "revealing" element as the days went by to reveal the new property for sale and rent up the road.